What’s the last advertisement that you remember or like very much? I am sure, that must be from your childhood, because they don’t make those anymore. VICCO is one of the brands that comes to mind after this, well who can forget the famous, “Vicco turmeric Nahi cosmetic vicco turmeric ayurvedic cream Keel muhaason ko jad se mitaye haldi chandan ke gun isme samaya tvacha ki raksha kare ayurvedic cream vicco turmeric ayurvedic cream !” Vicco Toothpowder and Toothpaste: “Vajradanti, Vajradanti, Vicco Vajradanti, Vicco powder, Vicco paste, Ayurvedic jadibootiyon se bana sampoorn swadeshi, Vicco powder, Vicco paste, Viccooo Vajradanti!!!” Decades before, make in India and Atmanirbhar Bharat was even thought of, Vicco positioned itself as a full Indian manufactured product. In 1952, Keshav Vishnu Pendharkar established the Vishnu Industrial Chemical Company or Vicco at a chawl in Mumbai (at that point Bombay). It connected with individuals by persuading them about the advantages
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