Now, in 2020, when the entire "Make In India," "Start-up India," and "Atmanirbhar" plans are in full swing in the entire nation, one should be able to take a voyage down the history books and learn about how this organization came into being. The reason for choosing this organization for the blog is straightforward. Even after these many years have passed, Amul remains one of the most successful organizations ever created and run on the Indian soil. Back in 1945, in the Kaira district of Gujarat , the milk marketing system was controlled by contractors and intermediaries, mostly by the Polsons earning huge profits. Milk is a perishable product that constrained farmers to sell at whatever they were being offered. Sometimes, they had to sell cream and ghee at a throwaway price. The Bombay (Now Mumbai) government started the Bombay Milk Scheme in 1945 . Milk had to be transported 427 km, from Anand to Bombay. This was possible only if milk pasteurizatio...
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