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E-Grocery and JioMart - Strategy and Execution

Vegetables, groceries are the new buzz in the E-Commerce industry. Gone are the days that only the people residing in metros can have groceries delivered to their homes with a single click of an app. Even if you are in tier 2 or 3 cities, you are getting it, and don't you worry if you are not getting it, because soon JioMart will be there. Almost a year old in the industry, JioMart is riding on Reliance's power, and it's available across the country.  JioMart is the next big thing in online grocery retail even as the sector sees tough competition from Grofers, BigBasket, Amazon, Flipkart, and Swiggy. What is JioMart? JioMart is the platform between customers and nearby stores. It serves as a procurement and delivery channel between manufacturers and merchants. JioMart was soft-launched in December 2019 in selected areas of Thane, Navi Mumbai, and Kalyan . However, as the coronavirus lockdown began, the opportunities in e-grocery became more demanding; JioMart was the