Skip to main content

Posts

VICCO - From a Chawl in Mumbai to International Brand

  What’s the last advertisement that you remember or like very much? I am sure, that must be from your childhood, because they don’t make those anymore. VICCO is one of the brands that comes to mind after this, well who can forget the famous, “Vicco turmeric Nahi cosmetic vicco turmeric ayurvedic cream Keel muhaason ko jad se mitaye haldi chandan ke gun isme samaya tvacha ki raksha kare ayurvedic cream vicco turmeric ayurvedic cream !” Vicco Toothpowder and Toothpaste: “Vajradanti, Vajradanti, Vicco Vajradanti, Vicco powder, Vicco paste, Ayurvedic jadibootiyon se bana sampoorn swadeshi, Vicco powder, Vicco paste, Viccooo Vajradanti!!!” Decades before, make in India and Atmanirbhar Bharat was even thought of, Vicco positioned itself as a full Indian manufactured product. In 1952, Keshav Vishnu Pendharkar established the Vishnu Industrial Chemical Company or Vicco at a chawl in Mumbai (at that point Bombay). It connected with individuals by persuading them about the advanta...

Bharat Biotech - Story of entrepreneurship ignited by a mother that might give us the first COVID19 Vaccine

It's been around four months from the first lockdown in India due to Coronavirus (COVID-19). After all the attempts, everyone is hoping for a vaccine that can end this pandemic. Then "Bharat Biotech International Limited" came up with "COVAXIN" that might put an end to all this. Human trials are going on, as I write this, and we all hope it becomes a success. But, who is behind all this? His name is Dr. Krishna Ella . He is the Chairman & Managing Director of Bharat Biotech International Limited, which was established in 1996 . He firmly believes that innovative technology in vaccine development is essential to solve public healthcare problems caused by infectious diseases. He is an entrepreneur now, and he looks at the issues the Indian society faces and then convert that into a business opportunity. He is from a village near Thiruthani in Tamil Nadu, and his father was a farmer who inspired him to study agriculture and wanted to be a farmer. Taking the ...

Why is Google investing $10 Billion in India?

All the major tech giants are investing in India lately. In January, Amazon announced its investment of $1 billion in India . In April 2020, midway of the pandemic, Facebook announced its investment plans of $5.7 billion in India . Yesterday, 13th July 2020, it's Google announcing they will be investing $10 billion (₹75,000 crores) in the next 5-7 years. Prime Minister Modi and Sundar Pichai had a very fruitful interaction regarding the same. This morning, had an extremely fruitful interaction with @sundarpichai . We spoke on a wide range of subjects, particularly leveraging the power of technology to transform the lives of India’s farmers, youngsters and entrepreneurs. pic.twitter.com/IS9W24zZxs — Narendra Modi (@narendramodi) July 13, 2020 This investment is the reflection of Google's confidence in the future of India and its digital economy.  "I am pleased that Google recognizes the great power of India's digital empowerment, India's digital innovation, and the...

The Story of Amul - How a cooperative changed the life of farmers forever

Now, in 2020, when the entire "Make In India," "Start-up India," and "Atmanirbhar" plans are in full swing in the entire nation, one should be able to take a voyage down the history books and learn about how this organization came into being. The reason for choosing this organization for the blog is straightforward. Even after these many years have passed, Amul remains one of the most successful organizations ever created and run on the Indian soil. Back in 1945, in the Kaira district of Gujarat , the milk marketing system was controlled by contractors and intermediaries, mostly by the Polsons earning huge profits. Milk is a perishable product that constrained farmers to sell at whatever they were being offered. Sometimes, they had to sell cream and ghee at a throwaway price. The Bombay (Now Mumbai) government started the Bombay Milk Scheme in 1945 . Milk had to be transported 427 km, from Anand to Bombay. This was possible only if milk pasteurizatio...

NIRMA – Story of Entrepreneurship motivated by Daughter’s love

“You are the master of your destiny. You can influence, direct, and control your environment. You can make your life what you want it to be.” – Napoleon Hill, Think and Grow Rich. You may not have heard about the person that I am going you write about today. But, you must have heard about the brand that he created –  “Nirma.”  Yes, I can see that in your mind, you are already jiggling  “Sabki Pasand Nirma,”  I can’t stop doing that either. Let’s find out how Nirma came to life – from 1 person to a company of 25000+ employees and a turnover of over Rs 15500+ crore. We all have heard that the tech giants like Apple, Google all started in a garage. We are no less than them; we have a similar inspirational story here in India of  Mr. Karsan Bhai Khodidas Patel  –  the founder of the Nirma group . He was born in 1945 in Mehsana, Gujarat, in a family of farmers. He completed B.Sc. in Chemistry at age 21 and started working as a lab technician at Lal Bhai Gro...

Cycles sales rise amid fear of COVID-19

Consumers' attitudes, behaviors, and purchasing habits are changing—and many of these new ways will remain post-pandemic. Bicycles demand have seen a similar change. #Bicycle sales around the #world have witnessed a spurt during the #coronavirus crisis with commuters looking for an excellent #socialdistancing means. Cycling is also turning out to be an alternative to #publictransport (which is currently limited in most of the places). Some of the facts: Daily Sale in local stores has increased to 3X in India Earlier, demand for adult's Cycle was less in comparison to children's Cycle, but now it is around 50-50 Exclusive demand for #GearedCycles has increased Respect for bicycles has increased As commuting has become difficult due to inadequate transport facilities, many people are buying bicycles with modern features priced between Rs 8,000-15,000 How will adapting cycling during this pandemic benefit you? WHO recommends cycling both as a mode of transport and as a way of ...

How did Parle-G recorded 'best sales' in 8 decades during COVID-19 lockdown ?

An old pastime of dunking Parle-G biscuits in a steaming cuppa, and deftly biting off the tea-soaked half before it crumbled over itself may have soothed the nerves of many suffering from lockdown blues. This 5-rupees-a-pack cookie came handy for many migrants who trekked hundreds of kilometers to get back home. While many stocked their kitchen cabinets with Parle-Gs, the do-gooders distributed them in sacksful to the needy. Parle-G records 'best sales' in 8 decades during COVID-19 lockdown. A household brand since 1938, Parle G revealed that March, April, and May had been their best months in over eight decades. It, however, didn't share specific sales numbers.  The overall market share increased by nearly 5% and 80-90% of this growth has come from Parle-G sales. Biscuits across price points have seen a massive surge in sales volumes over the past three months. Britannia’s Good Day, Tiger, Milk Bikis, Bourbon, and Marie and Parle’s Krackjack, Monaco, and Hide & Seek ha...