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E-Grocery and JioMart - Strategy and Execution

Vegetables, groceries are the new buzz in the E-Commerce industry. Gone are the days that only the people residing in metros can have groceries delivered to their homes with a single click of an app. Even if you are in tier 2 or 3 cities, you are getting it, and don't you worry if you are not getting it, because soon JioMart will be there. Almost a year old in the industry, JioMart is riding on Reliance's power, and it's available across the country.  JioMart is the next big thing in online grocery retail even as the sector sees tough competition from Grofers, BigBasket, Amazon, Flipkart, and Swiggy. What is JioMart? JioMart is the platform between customers and nearby stores. It serves as a procurement and delivery channel between manufacturers and merchants. JioMart was soft-launched in December 2019 in selected areas of Thane, Navi Mumbai, and Kalyan . However, as the coronavirus lockdown began, the opportunities in e-grocery became more demanding; JioMart was the...

Story of Parle and History of Parle-G

"Strive not to be a success, but rather to be of value," – said Albert Einstein. With its low price, strong Indian brand image, and high quality, Parle-G has ensured its consumers' high value. These unique products and many others have resulted in over 90 years of brand history and have made direct entry to our heart and soul. You don't stay 90 years in the Indian market until and unless you have something special in your products. Parle-G is unique for everyone, for all generations. We know it was one of the favorite biscuits of all 90's Kids, and their parents and grandparents for sure. Parle foundation was laid before India's independence many years ago. The company "Parle" was started in 1929 by Mohan Lal Dayal. He was distraught with the British tactics in which foreign goods were sold at a very high cost everywhere in the Indian market. The Swadeshi movement influenced him. At that time, candy was very trendy in the Indian market, and He d...

How Organization Design & Structure delivers during Adversities – Learning during Pandemic Outbreak

The sensational spread of COVID-19 has disturbed lives, jobs, networks, and organizations around the world. Associations around the world, including the Forum and its accomplices are meeting up and advancing to limit the effect on general wellbeing and limit disturbances to economies and gracefully chains. The pandemic of COVID-19 has radically changed how we work, impart, and mingle and left us with the test of rolling out critical improvements very quickly on an unprecedented scale. Web-based taking in and telecommuting are approaches to intervene in a small portion of routineness for some; however, others probably won't be 'fortunate.' COST REDUCTION: As the top line of any company has been impacted in this pandemic, to save the bottom line as much as possible, cost-cutting is the first step any organization looks forward to. Organisational Design has a significant role in effective cost reduction strategies in response to the disruption caused by the Covid-19 crisis. ...

VICCO - From a Chawl in Mumbai to International Brand

  What’s the last advertisement that you remember or like very much? I am sure, that must be from your childhood, because they don’t make those anymore. VICCO is one of the brands that comes to mind after this, well who can forget the famous, “Vicco turmeric Nahi cosmetic vicco turmeric ayurvedic cream Keel muhaason ko jad se mitaye haldi chandan ke gun isme samaya tvacha ki raksha kare ayurvedic cream vicco turmeric ayurvedic cream !” Vicco Toothpowder and Toothpaste: “Vajradanti, Vajradanti, Vicco Vajradanti, Vicco powder, Vicco paste, Ayurvedic jadibootiyon se bana sampoorn swadeshi, Vicco powder, Vicco paste, Viccooo Vajradanti!!!” Decades before, make in India and Atmanirbhar Bharat was even thought of, Vicco positioned itself as a full Indian manufactured product. In 1952, Keshav Vishnu Pendharkar established the Vishnu Industrial Chemical Company or Vicco at a chawl in Mumbai (at that point Bombay). It connected with individuals by persuading them about the advanta...

Bharat Biotech - Story of entrepreneurship ignited by a mother that might give us the first COVID19 Vaccine

It's been around four months from the first lockdown in India due to Coronavirus (COVID-19). After all the attempts, everyone is hoping for a vaccine that can end this pandemic. Then "Bharat Biotech International Limited" came up with "COVAXIN" that might put an end to all this. Human trials are going on, as I write this, and we all hope it becomes a success. But, who is behind all this? His name is Dr. Krishna Ella . He is the Chairman & Managing Director of Bharat Biotech International Limited, which was established in 1996 . He firmly believes that innovative technology in vaccine development is essential to solve public healthcare problems caused by infectious diseases. He is an entrepreneur now, and he looks at the issues the Indian society faces and then convert that into a business opportunity. He is from a village near Thiruthani in Tamil Nadu, and his father was a farmer who inspired him to study agriculture and wanted to be a farmer. Taking the ...

Why is Google investing $10 Billion in India?

All the major tech giants are investing in India lately. In January, Amazon announced its investment of $1 billion in India . In April 2020, midway of the pandemic, Facebook announced its investment plans of $5.7 billion in India . Yesterday, 13th July 2020, it's Google announcing they will be investing $10 billion (₹75,000 crores) in the next 5-7 years. Prime Minister Modi and Sundar Pichai had a very fruitful interaction regarding the same. This morning, had an extremely fruitful interaction with @sundarpichai . We spoke on a wide range of subjects, particularly leveraging the power of technology to transform the lives of India’s farmers, youngsters and entrepreneurs. pic.twitter.com/IS9W24zZxs — Narendra Modi (@narendramodi) July 13, 2020 This investment is the reflection of Google's confidence in the future of India and its digital economy.  "I am pleased that Google recognizes the great power of India's digital empowerment, India's digital innovation, and the...