Story of Parle and History of Parle-G

"Strive not to be a success, but rather to be of value," – said Albert Einstein.

With its low price, strong Indian brand image, and high quality, Parle-G has ensured its consumers' high value. These unique products and many others have resulted in over 90 years of brand history and have made direct entry to our heart and soul.

You don't stay 90 years in the Indian market until and unless you have something special in your products. Parle-G is unique for everyone, for all generations. We know it was one of the favorite biscuits of all 90's Kids, and their parents and grandparents for sure.

Parle foundation was laid before India's independence many years ago. The company "Parle" was started in 1929 by Mohan Lal Dayal. He was distraught with the British tactics in which foreign goods were sold at a very high cost everywhere in the Indian market. The Swadeshi movement influenced him. At that time, candy was very trendy in the Indian market, and He decided to make candy-like that in India.

The first Parle product was orange candy. If you are from the 90s, you must have its taste going through your mind as you read this.

Biscuits were luxury products during the British period and were only consumed by the top class. The biscuits at that time were being imported from other countries, mostly British.

So, after orange candy, Parle started making biscuits also, but for the Indians. The first Parle G biscuit was produced in 1939. Initially, the biscuit's name was Parle Gluco.

This wheat-made biscuit was of very affordable price, and most Indian people can easily buy this biscuit due to its low cost. Parle Gluco biscuits were produced by the Indians and were consumed by the Indians. The biscuits were high in demand by the British-Indian army during the second world war crisis.

Parle launched an ad campaign soon after India's independence to promote Indian biscuits and compete with foreign brands. The ad campaign ignited the patriotic sentiments of Indian consumers as it turned out to be a masterstroke and took the brand to new heights.

The Parle Gluco biscuit became very popular at that time, and it captured the market very quickly. All British companies were losing at that time in India, which further boosted the company.

Parle-G became a glorious hit and was embraced by the Indian masses who perceived it to be a 'Desi' brand

Pic Credits: https://vicinito.com/search/biscuit

Why Parle Gluco to Parle-G in 1982

Parle didn't have the patent on the Gluco word. So other companies in the market start using words like Gluco or Glucose at the end of their biscuit's name. However, Parle-G tackled the competition in a very strategic way. They re-positioned their product from an 'energy biscuit brand' to a 'tasty, healthy food for all' brand. And this is how Parle Gluco became Parle-G (G maane Genius). That's how and why the name was changed. Due to this, parle sale was significantly influenced.

Do you know that Parle-G recorded 'best sales' in 8 decades during COVID-19 lockdown – How did they do it? Read Here!

Parle-G Girl

There has been a lot of debate over the girl child appearing on the biscuit packet. Three women named Neeru Deshpande, Sudha Murthy (wife of IT industrialist Narayan Murthy), and Gunjan Gandania, have been claimed to be this girl child.

If you google this, it will show Neeru Deshpandey as a result. Turns out Google too is confused, eh?

So what’s the truth?

Mayank Shah, product manager of Parle, has clearly said that this is not a picture of any real person but just an illustration. In the ’60s, an artist named Maganlal Dahiya made it.

Parle Group Split

The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family

Parle Products, led by Vijay, Sharad, and Raj Chauhan (owner of the brands Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco, and KrackJack).
Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha, and Nadia (owner of the brands such as Frooti and Appy).
Parle Bisleri, led by Ramesh Chauhan, his wife Zainab Chauhan, and their daughter Jayanti Chauhan.

Parle Products: