Social Selling Index (SSI) by LinkedIn is a measure of a person as a brand ranks in people’s minds. LinkedIn says that SSI is a measure of a salesperson’s social selling skills and execution. The purpose of the SSI is to measure the activity of LinkedIn member’s activity on the platform.
To check out your SSI, Login to your LinkedIn account and then click on this link https://www.linkedin.com/sales/ssi
What do you learn from the report?
- Your actual SSI
- Your score in each of the four pillars (maximum score for each pillar as 25)
- You also learn how you are ranked against your “Industry” and within your “Network.”
- Your score changes daily
How do you improve your SSI score?
- Fill out all profile sections with relevant details - headline, summary, and experience
- Include a background cover as well as a professional profile photo
- Increase your endorsements it helps prove your skills and also offer to help others
- Endorsements should be relevant. You can quickly dilute your professional brand if your specialties aren’t precise with too many skills
- Consider pinning your top three skills to your profile.
- Remember, even your prospective clients that haven’t met you in person expect to see a complete profile as well, trust is key to whether they will connect and build a relationship with you.
Your full profile should walk the prospect through your experience and accomplishments.
The ultimate goal of an individual/company on LinkedIn is about building connections. LinkedIn wants you to use the advanced search feature to filter results or carry out Boolean searches to identify the ‘right people.’
- Build strong relationships by reaching out to 2nd-degree connections, joining groups with like-minded people, or engaging with users who have viewed your profile.
- View people’s profiles. Don’t just search and connect or message! Show that you’re doing your due diligence.
- View your third-degree connection’s profiles as a prospecting view
- Look at who’s viewed your profile and send them connection requests. These are prospects and, ignoring them sends the wrong signals!
- Your inMail or connection request should be personal and relevant. The connection request acceptance rate also matters here. You might ask your connections to introduce you or look for common interests by following their activity
These actions, along with increasing your SSI, will also help you build a relevant network.
When you’re looking to post content, make sure it’s relevant to your industry/domain so you can continue showing you’re the expert who knows what is going on with the latest happenings in your industry. This helps you to initiate and maintain a relationship.
- Follow relevant industry or topic hashtags, e.g., #Sales #Finance
- Join relevant groups (and engage with them) as this will allow you to find the right people you should be connecting too.
- Make sure to share content and get involved in discussions within the group.
- Comment on and share other people’s posts
LinkedIn’s engagement factors include:
- Likes comments and reshares that you give
- Likes comments and reshares that you receive
- Consider adding rich multimedia content. Consider Slide Shares, published work, and videos, which generally has 3x more engagement than text-only posts.
- Write long-form posts related to current industry trends and your professional experience
However, it is advised not to put too much weight on this score. Insights from LinkedIn Premium accounts are likely to score high compared to non-premium accounts.
Look to connect a trusted relationship with decision-makers.Once connected, make sure to nurture and bring value to those relationships. Now it’s advised to keep making new connections, but remember to make sure they fit your network.
Build Relationships factors include:
- Total number of Connections. The total number of connections
- Vice President level + connections
- Internal connections (with other co-workers)
- The acceptance rate for connection requests sent
How Important is the LinkedIn SSI Score?
LinkedIn claims that there is a direct relationship between SSI and that person or company reaching their sales goals.
Please note that the SSI score doesn’t guarantee increased sales success.
Some experts also say that SSI is a relative score based on your perceived influence within your network. A high score might mean you’re a big fish in a small pond, while a low score could mean you’re connected with lots of highly influential people.
From your LinkedIn SSI score, you can define how well you’re doing in structuring your profile to attract the right prospects while establishing yourself as a thought leader in your field.
An individual might use LinkedIn for different purposes, but regardless of the goal, the four pillars are great metrics to convey to us if we’re on the right track.
Reference:
- https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi
- https://www.marketingmonarchs.com/post/everything-you-need-to-know-about-your-linkedin-ssi-score-and-why-it-matters
- https://www.socialmediatoday.com/news/how-important-is-the-linkedin-ssi-score/518122/
- https://www.b2bmarketing.net/en-gb/resources/blog/whats-your-linkedin-social-selling-index-score
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