Tech & MBA

“You are the master of your destiny. You can influence, direct, and control your environment. You can make your life what you want it to be.” – Napoleon Hill, Think and Grow Rich. You may not have heard about the person that I am going you write about today. But, you must have heard about the brand that he created –  “Nirma.”  Yes, I can see that in your mind, you are already jiggling  “Sabki Pasand Nirma,”  I can’t stop doing that either. Let’s find out how Nirma came to life – from 1 person to a company of 25000+ employees and a turnover of over Rs 15500+ crore. We all have heard that the tech giants like Apple, Google all started in a garage. We are no less than them; we have a similar inspirational story here in India of  Mr. Karsan Bhai Khodidas Patel  –  the founder of the Nirma group . He was born in 1945 in Mehsana, Gujarat, in a family of farmers. He completed B.Sc. in Chemistry at age 21 and started working as a lab technician at Lal Bhai Gro...

Consumers' attitudes, behaviors, and purchasing habits are changing—and many of these new ways will remain post-pandemic. Bicycles demand have seen a similar change. #Bicycle sales around the #world have witnessed a spurt during the #coronavirus crisis with commuters looking for an excellent #socialdistancing means. Cycling is also turning out to be an alternative to #publictransport (which is currently limited in most of the places). Some of the facts: Daily Sale in local stores has increased to 3X in India Earlier, demand for adult's Cycle was less in comparison to children's Cycle, but now it is around 50-50 Exclusive demand for #GearedCycles has increased Respect for bicycles has increased As commuting has become difficult due to inadequate transport facilities, many people are buying bicycles with modern features priced between Rs 8,000-15,000 How will adapting cycling during this pandemic benefit you? WHO recommends cycling both as a mode of transport and as a way of ...

An old pastime of dunking Parle-G biscuits in a steaming cuppa, and deftly biting off the tea-soaked half before it crumbled over itself may have soothed the nerves of many suffering from lockdown blues. This 5-rupees-a-pack cookie came handy for many migrants who trekked hundreds of kilometers to get back home. While many stocked their kitchen cabinets with Parle-Gs, the do-gooders distributed them in sacksful to the needy. Parle-G records 'best sales' in 8 decades during COVID-19 lockdown. A household brand since 1938, Parle G revealed that March, April, and May had been their best months in over eight decades. It, however, didn't share specific sales numbers.  The overall market share increased by nearly 5% and 80-90% of this growth has come from Parle-G sales. Biscuits across price points have seen a massive surge in sales volumes over the past three months. Britannia’s Good Day, Tiger, Milk Bikis, Bourbon, and Marie and Parle’s Krackjack, Monaco, and Hide & Seek ha...

Social Selling Index (SSI) by LinkedIn is a measure of a person as a brand ranks in people’s minds. LinkedIn says that SSI is a measure of a salesperson’s social selling skills and execution. The purpose of the SSI is to measure the activity of LinkedIn member’s activity on the platform.  To check out your SSI, Login to your LinkedIn account and then click on this link https://www.linkedin.com/sales/ssi What do you learn from the report? Your actual SSI Your score in each of the four pillars (maximum score for each pillar as 25) You also learn how you are ranked against your “Industry” and within your “Network.” Your score changes daily How do you improve your SSI score? Fill out all profile sections with relevant details - headline, summary, and experience Include a background cover as well as a professional profile photo Increase your endorsements it helps prove your skills and also offer to help others Endorsements should be relevant. You can quickly dilute your professional...